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Today’s
consumers want insurers to offer
them the same simplicity,
accessibility and options
they’ve become accustomed to
with other business sectors.
According to a PwC study, people
shopping for insurance want quotes and
prices when they want, and by way of the
platform they choose – but also
want access to help from an insurance
professional when they need it. So, how
does the insurance industry make this
happen? Enter the direct-to-consumer
(D2C) model.
The D2C insurance model leverages
technology to enhance the
insurance-buying experience. It works by
helping consumers research product
options, obtain instant quotes, make
price comparisons, customize coverage
based on their needs, and select and
bind a policy — all online. Agents
and insurers appreciate this direct
digital channel because it is improving
growth and retention by making it easier
for consumers to do business with
them.
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